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It can be called idealistic, maybe even sophomoric.... But, it's always interesting and a heck of a lot of fun! A perfect 2D Barcode project for the summer here in Venice. Scan the posters found at http://m.i-wish.org/iwish_qr.html to experience the project and leave a wish.
The project will debut at the Montana Art Walk in Santa Monica, CA on Thursday July, 22. It was a conceptual art project shot in Venice, CA. You can read a little about at http://www.i-wish.org/
The mobile site is here http://m.i-wish.org It features a sampling of the 50 portraits and sound clips that make up the Collection. The remaining portraits may be accessed by purchasing an interactive TShirt or print from the mobile site.
Philip Warbasse will be featuring this project at the Montana Art Walk in Santa Monica, CA Thursday night July, 22.
Philip Warbasse and his agency, Warbasse Design, began using 2D Barcodes to tie print to the web in July of 2007. By January of 2008, Warbasse was using QR Codes to promote Lost Highway Record's golden child Ryan Adams. It was the beginning of something big and over the course of the last 3 years, Warbasse Design is responsible for creating some of the Entertainment Industry's most visible Integrated Media campaigns. Now, after his agencies work on Iron Man 2 and HBO's True Blood, I sit down with Philip to talk about QR Codes and their impact on the future of print, TV and outdoor advertising.http://www.bonovoxpr.com/warbasse/in_convo_warbasse.shtml
