PRINT2D Launches Its Full-Service 2D Barcode Advertising Platform

Marking the beginning of a new era in consumer advertising.

by Beth Silverstein

October 7, 2011 - Los Angeles, CA -- Found online at http://www.print2d.com, PRINT2D is well positioned to take advantage of the next wave in digital advertising. Owned by parent company Warbasse Media, Inc., with sister companies 2DGO, PLUSH Mobile Servers and Warbasse Design each playing a supporting role, PRINT2D positions itself as the most comprehensive 2D barcode platform in the world. What makes PRINT2D unique is a wealth of mobile Web experience and a different perspective on what advertisers need when it comes to successful 2D barcode advertising.


Created by mobile developer and industry visionary Philip Warbasse, PRINT2D is an amalgam of mobile services that he has created and brought together to facilitate every aspect of a successful integrated media solution. "Mobile campaigns are only as good as their weakest link," says Warbasse. "PRINT2D is not a barcode management platform. Our concerns go beyond the barcode." In fact PRINT2D offers a holistic approach to integrated mobile advertising by addressing five distinct areas:

1. The Barcode Reader - PRINT2D offers the 2DGO Barcode Reader Assistant - now available in white label,
2. Designer barcodes - PRINT2D offers designer barcodes whose functionality is guaranteed,
3. True Mobile experiences optimized for the Mobile Web,
4. Mobile Analytics to measure the full user experience not just the scan rate,
5. Code Integration through a certified PRINT2D Integrated Media Expert.

The PRINT2D Platform offers a wide-range of features including the choice between five distinct 2D barcode formats and even brands as mobile triggers.

PRINT2D uses Mobile Device Detection and Mobile Content Delivery to offer the largest assortment of mobile calls-to-action:

• Social Tie-ins including "Like to Unlock"
• Mobile Coupons & Discounts
• Mobile Streaming (audio / video) proud to partner with Akamai®,
• Mobile Tickets & Reservations
• Featured Products & Services
• Geo Location & Directions
• Radio Station Tie-in's
• Image Galleries
• Mobile Downloads
• Mobile Text Engine
• ClickCall™ - Call Back Utility
• Email & SMS Opt-in

PRINT2D does not believe in measuring the scan rate of the code alone. Rather, they believe in measuring how users respond to the actual mobile experience in its entirety. "It is more important for advertisers to know about values that relate directly to user behavior like, how long users stayed, how many pages they viewed, if they shared the page on Facebook or Twitter, and, organic entries." Warbasse continues, "measuring the scan rate of a mobile campaign can be misleading and does not offer any valuable information about the effectiveness of the actual mobile engagement itself."

PRINT2D relies on a speedy server-side mobile analytics engine that delivers both Passive and Active real-time statistics:
Visitors Statistics (Passive Device Related)
IP Address | Host | Domain Country | Platform | Device | Browser

User Experience Statistics (Active User Behavior)
Referrers & Searches | Page views | Time per page | Social shares / likes | Clickthroughs | GEO tracking (city-level)

PRINT2D offers a full content management system for advertisers to easily update their mobile profiles. PRINT2D also handles custom mobile design.

For more information please see PRINT2D online at http://www.print2d.com
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Related Links 2DGO Warbasse Design Plush Mobile Servers Contact Beth Silverstein beth@bonovoxpr.com for more information, articles and interview requests. 2DGO is a 2D barcode reader assistant developed by Warbasse Design. Plush Mobile Servers is a mobile hosting platform developed by Warbasse Design. Both 2DGO and Plush Mobile Servers are wholly owned subsidiaries of Warbasse Media, Inc.

Philip Warbasse interviewed for KTLA's weekly Technology Report

Philip Warbasse talks about QR Codes and shows examples of Designer codes for TV news story.
by Beth Silverstein

May 11, 2011 - Los Angeles, CA -- Philip Warbasse of Warbasse Design was featured on KTLA's Technology Report with Rich DeMuro on Wednesday, May 11, 2011. The piece aired on Tribune Media morning shows and newscasts across the country at both 5:00AM and 7:30AM. The piece will also be featured on TechCrunch later this month.

Warbasse Design is known for creating some of the most recognized Designer QR Codes in the industry. Now, Philip Warbasse - CEO / Warbasse Design sits down with Rich DeMuro to explain the benefits of this new marketing channel. "It is always great when we can get exposure for this budding technology," said Warbasse. "I believe the more people are acquainted with QR Codes through news stories and real-world examples, the sooner we will see more quality campaigns in the marketplace."



Video of the story may also be found online at http://ktla.com/technology/QR Codes

Please contact Warbasse Design in the United States at 310.883.4258 for additional information.

In conversation with Philip Warbasse / Warbasse Design - The future of QR Codes for print, TV and outdoor advertising. - BonoVox PR

Philip Warbasse and his agency, Warbasse Design, began using 2D Barcodes to tie print to the web in July of 2007. By January of 2008, Warbasse was using QR Codes to promote Lost Highway Record's golden child Ryan Adams. It was the beginning of something big and over the course of the last 3 years, Warbasse Design is responsible for creating some of the Entertainment Industry's most visible Integrated Media campaigns. Now, after his agencies work on Iron Man 2 and HBO's True Blood, I sit down with Philip to talk about QR Codes and their impact on the future of print, TV and outdoor advertising.

http://www.bonovoxpr.com/warbasse/in_convo_warbasse.shtml