Philip Warbasse and his agency, Warbasse Design, began using 2D Barcodes to tie print to the web in July of 2007. By January of 2008, Warbasse was using QR Codes to promote Lost Highway Record's golden child Ryan Adams. It was the beginning of something big and over the course of the last 3 years, Warbasse Design is responsible for creating some of the Entertainment Industry's most visible Integrated Media campaigns. Now, after his agencies work on Iron Man 2 and HBO's True Blood, I sit down with Philip to talk about QR Codes and their impact on the future of print, TV and outdoor advertising.
http://www.bonovoxpr.com/warbasse/in_convo_warbasse.shtml
