Warbasse Design shifts mobile assets to PRINT2D

New roles established as PRINT2D takes the mobile development reigns.

November 28, 2011 - Los Angeles, CA -- PRINT2D, a wholly-owned subsidiary of Warbasse Design, is poised to take over all mobile assets as Warbasse Design streamlines its services to re-focus on the Social Web. The move emboldens PRINT2D by significantly increasing its design team, management staff and clientele. Clients, such as HBO and Disney, who have relied on Warbasse Design for their ability to create unique mobile strategies can expect the same level of service and attention to detail from PRINT2D.

"Our clients that are aggressively pursuing mobile as a primary advertising channel require not just an agency, but rather a platform that is dedicated strictly to the mobile channel. The PRINT2D platform provides our clients everything they need to create, host, manage and track their mobile campaigns".

Philip Warbasse, CEO - PRINT2D

The PRINT2D platform was created by a select group of mobile developers at Warbasse Design, many of which will be taking on new roles at PRINT2D in order to maintain and improve what is currently the most comprehensive 2D Barcode Platform available. Offering more than just a barcode management platform, PRINT2D's mobile designers and developers will work directly with clients to help them understand how to best leverage the mobile channel. This experience, combined with the numerous mobile options PRINT2D makes available, create an environment where the best mobile campaigns can be conceived and executed.

For more information about PRINT2D and its services, please see http://www.print2d.com.

PRINT2D Launches Its Full-Service 2D Barcode Advertising Platform

Marking the beginning of a new era in consumer advertising.

by Beth Silverstein

October 7, 2011 - Los Angeles, CA -- Found online at http://www.print2d.com, PRINT2D is well positioned to take advantage of the next wave in digital advertising. Owned by parent company Warbasse Media, Inc., with sister companies 2DGO, PLUSH Mobile Servers and Warbasse Design each playing a supporting role, PRINT2D positions itself as the most comprehensive 2D barcode platform in the world. What makes PRINT2D unique is a wealth of mobile Web experience and a different perspective on what advertisers need when it comes to successful 2D barcode advertising.


Created by mobile developer and industry visionary Philip Warbasse, PRINT2D is an amalgam of mobile services that he has created and brought together to facilitate every aspect of a successful integrated media solution. "Mobile campaigns are only as good as their weakest link," says Warbasse. "PRINT2D is not a barcode management platform. Our concerns go beyond the barcode." In fact PRINT2D offers a holistic approach to integrated mobile advertising by addressing five distinct areas:

1. The Barcode Reader - PRINT2D offers the 2DGO Barcode Reader Assistant - now available in white label,
2. Designer barcodes - PRINT2D offers designer barcodes whose functionality is guaranteed,
3. True Mobile experiences optimized for the Mobile Web,
4. Mobile Analytics to measure the full user experience not just the scan rate,
5. Code Integration through a certified PRINT2D Integrated Media Expert.

The PRINT2D Platform offers a wide-range of features including the choice between five distinct 2D barcode formats and even brands as mobile triggers.

PRINT2D uses Mobile Device Detection and Mobile Content Delivery to offer the largest assortment of mobile calls-to-action:

• Social Tie-ins including "Like to Unlock"
• Mobile Coupons & Discounts
• Mobile Streaming (audio / video) proud to partner with Akamai®,
• Mobile Tickets & Reservations
• Featured Products & Services
• Geo Location & Directions
• Radio Station Tie-in's
• Image Galleries
• Mobile Downloads
• Mobile Text Engine
• ClickCall™ - Call Back Utility
• Email & SMS Opt-in

PRINT2D does not believe in measuring the scan rate of the code alone. Rather, they believe in measuring how users respond to the actual mobile experience in its entirety. "It is more important for advertisers to know about values that relate directly to user behavior like, how long users stayed, how many pages they viewed, if they shared the page on Facebook or Twitter, and, organic entries." Warbasse continues, "measuring the scan rate of a mobile campaign can be misleading and does not offer any valuable information about the effectiveness of the actual mobile engagement itself."

PRINT2D relies on a speedy server-side mobile analytics engine that delivers both Passive and Active real-time statistics:
Visitors Statistics (Passive Device Related)
IP Address | Host | Domain Country | Platform | Device | Browser

User Experience Statistics (Active User Behavior)
Referrers & Searches | Page views | Time per page | Social shares / likes | Clickthroughs | GEO tracking (city-level)

PRINT2D offers a full content management system for advertisers to easily update their mobile profiles. PRINT2D also handles custom mobile design.

For more information please see PRINT2D online at http://www.print2d.com
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Related Links 2DGO Warbasse Design Plush Mobile Servers Contact Beth Silverstein beth@bonovoxpr.com for more information, articles and interview requests. 2DGO is a 2D barcode reader assistant developed by Warbasse Design. Plush Mobile Servers is a mobile hosting platform developed by Warbasse Design. Both 2DGO and Plush Mobile Servers are wholly owned subsidiaries of Warbasse Media, Inc.

Designer QR Codes used to promote Indie-Rock Documentary

Shaker Films jumps on the mobile bandwagon
Designer QR Codes used to promote Indie-Rock Documentary
by Beth Silverstein

August 4th, 2011 - Los Angeles, CA -- Indie-Rock documentary "Bob and the Monster" played to enthusiastic crowds earlier this year at SXSW in Austin Texas. It was one of the highlights of the event, especially for fans of LA's music scene in the 1980's. Interestingly, QR Codes were also widely embraced by attendees at SXSW this year. So, it comes as no surprise that Shaker Films would make use of QR Codes to promote "Bob and the Monster" in cities where it is scheduled to screen.

Filmmaker Keirda Bahruth spent six years creating this engaging documentary chronicling the rise and fall of Bob Forrest - front man for L.A. band, Thelonious Monster. Rock legends including Anthony Kiedis, John Frusciante, and Courtney Love give valuable insight into a story about Bob Forrest's drug addiction and the promising career it destroyed. It's a story we have heard all to often but, this film ends with a recovered Bob Forrest helping addicts overcome the same obstacles he once faced.

Santa Monica based creative agency Warbasse Design developed the digital one-sheet that leaves a lasting impression. "Designer QR Codes allow give consumers something to remember. In a sea of symbols that all look the same, it's a natural tendency to try and stand out. The trick is staying functional," said Philip Warbasse - Warbasse Design. The Designer QR Code is prominently placed on the poster, sparking a number of positive articles and blog entries regarding best practises for QR Code implementation (ie http://randymatheson.com/bob-and-the-monster-and-a-nice-use-of-qr-code/).

When scanned, the code takes the user to a mobile site featuring a synopsis, the trailer to the movie, the ability to order tickets and share with friends via Facebook and Twitter all from their handheld device.

"I noticed QR codes for the first time at SXSW this year and was intrigued by the concept, but didn't fully understand it's use or value. Mobile media is obviously taking over our culture and quickly becoming the conduit for how we interact with audiences but it wasn't until I started working with Philip that I began to comprehend how exciting and how immediate this interaction can be. It's one thing to scan a code that goes to a website that is hard to navigate around, but Warbasse Design created a mobile site for us that made it so easy for people to find out the facts instantly in a mobile friendly environment. This has given the public the ability to find a screening and buy tickets while standing at a train station where they have scanned the code in a matter of minutes. It's very exciting and I would venture to say that Warbasse played a hand in helping us sell out both of our Los Angeles screening by creating a bold QR movie poster for the public to interact with. It's eye catching and easy to understand which is something I wasn't seeing back when they first arrived on the scene. The Bob and The Monster QR movie poster is bad ass! It helps to invite people into the future with this new technology by giving you the tools to succeed without feeling like an absolute Luddite! Then again maybe that's just me, it took me a month to figure out Tivo," said Keirda Bahruth Director / Producer "Bob and the Monster".

"Bob and the Monster" will be screening on the following dates in August and September:
08/08/11 Bob and the Monster in Great Neck, NY
09/25/11 Bob and the Monster in Philadelphia, PA
09/30/11 Bob and the Monster in Kansas City, MO

About the Movie
Six years in the making, this documentary film follows outspoken indie-rock hero Bob Forrest, through his life-threatening struggle with addiction, to his transformation into one of the most influential and controversial drug counsellors in the US today. "Bob and the Monster" crafts contemporary footage, animation and compelling interviews with archival performances and personal videos from Bob's past to reveal the complex layers of this troubled, but hopeful soul. Testimony from his peers, including Courtney Love, Anthony Kiedis and Flea add texture, but it's the depth of Bob's music, interwoven throughout the film, that illuminates this unforgettable and inspirational story.

About Warbasse Design
Since inception, the goal has remained unchanged - to help clients become better known and better understood. Warbasse design is known for its research methods as much as its award-winning design and it has a track record of providing clients internet technology that is consistently ahead of its time. Warbasse Design began streaming audio in 1997, was creating "web 2.0" strategies by 2003 and sold a minority interest in its Pc-to-phone company ClickCall(TM) in 2005, long before the acronym VOIP was commonplace. Located in 5 U.S. markets and representing one of the largest networks of designers and developers in the United States, Warbasse Design is growing at the speed of the internet.

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Philip Warbasse interviewed for KTLA's weekly Technology Report

Philip Warbasse talks about QR Codes and shows examples of Designer codes for TV news story.
by Beth Silverstein

May 11, 2011 - Los Angeles, CA -- Philip Warbasse of Warbasse Design was featured on KTLA's Technology Report with Rich DeMuro on Wednesday, May 11, 2011. The piece aired on Tribune Media morning shows and newscasts across the country at both 5:00AM and 7:30AM. The piece will also be featured on TechCrunch later this month.

Warbasse Design is known for creating some of the most recognized Designer QR Codes in the industry. Now, Philip Warbasse - CEO / Warbasse Design sits down with Rich DeMuro to explain the benefits of this new marketing channel. "It is always great when we can get exposure for this budding technology," said Warbasse. "I believe the more people are acquainted with QR Codes through news stories and real-world examples, the sooner we will see more quality campaigns in the marketplace."



Video of the story may also be found online at http://ktla.com/technology/QR Codes

Please contact Warbasse Design in the United States at 310.883.4258 for additional information.

Museum gets boost from QR Codes

Print 2D's Museum Program helps the Santa Monica Museum of Art promote its annual fund raising event to a mobile audience.
by Beth Silverstein

April 5, 2011 - Los Angeles, CA -- Attendance at Museums and Art Galleries is down. In fact, a report released by the National Endowment for the Arts said that the number of American adults attending arts and cultural events has sunk to its lowest level since 1982 (LA Times Blog Dec 10, 2009). Philip Warbasse is known for award winning QR Code campaigns in the entertainment industry and now his integrated media firm, Print 2D, has developed a mobile strategy to help increase awareness and support for The Santa Monica Museum of Art's annual fund raising event, Incognito, to be held the evening of April 31, 2011. 

The Strategy
The goal of the campaign is to increase attendance at this year's event. Print 2D has created a mobile strategy that works on several levels to do just that. The focus is on "ease of use". The mobile experience points to a video clip at the top of each page of a four page micro-site. The video entitled "How to prepare for Incognito 2011," combined with the About section, provides the user with a quick, yet comprehensive overview of this years event.

The Tickets & Information section provides several ways to order tickets straight from the user's smart phone. Print 2D implemented this strategy because, according to Philip Warbasse, "any time you can successfully pair the offer with a call-to-action, in real time, you increases the probability that the user will engage in the process."

The Sponsors section acknowledges the generous contributions to SMMOA, while lending credibility and a broader identity to the event itself. The Contact & Directions section links to Google Maps, providing a handy tool to help attendees find there way to the event.

Lastly, but most important, are the social gateways for Mobile Facebook and Twitter. Here, every user is silently recruited to help promote the event to people who will pay attention to them - their friends and followers. "Leveraging social mechanisms such as Facebook, YouTube and Twitter is extremely important because it enables us to reach a much larger audience who is receptive to the offer since it's coming from someone they are acquainted with," said Warbasse.

Getting the right reader to the user's smart phone
Print 2D recognized, early on, that no single QR Code Reader works well on every device. In response, they have created the 2DGO platform which automatically detects the user's smart phone and provides them with options for free readers guaranteed to work well for them. User's simply TEXT 2dgo TO 368674 (DOTORG) to receive a link to 2DGO found at http://2dgo.org. Equipping user's with a reader effectively doubles the reach of a campaign. Now integrated media advertisers can use one call-to-action to cover every phone.

The Code
Print 2D's designers are behind some very recognizable designer QR Codes already, including some of those for Disney and HBO. They continue to challenge the symbology typically associated with bar codes by applying aesthetic components and brand attributes to their codes, creating unique markers as on ramps to the mobile experience.

Measuring the campaign, not the code
Measuring the campaign effectively means tracking user behavior not the code itself. Good mobile campaigns start with good mobile metrics. Create and track platforms only provide the number of scans and the time of scan, when it's the user experience that needs to be considered. Most create and track platforms do not host or track mobile sites. One only sees who comes through the code.

Print 2D offers full mobile metrics to let you know all kinds of things about the user experience like how long the user stayed, what they looked at, if they shared with friends, and, if those friends came by. "A QR Code is like the front door to a store," said Warbasse. "When someone scans the code, they are effectively walking through the door. It's not enough to know someone stopped by. You want to know what they looked at, how long they were interested, if they actually took action, et cetera. Using mobile metrics to measure the entire user experience and see where it might be going wrong, enables advertisers to change the message or treatment of the campaign while it's live, not as an afterthought."

Print 2D declares the month of April - Museum & Art Gallery Month
During the month of April, Print 2D will create a designer QR code and mobile contact page for Museums and Art Galleries - free. This offer includes 6 months of mobile hosting and full access to user statistics. Some restrictions apply, please consult Print 2D at (424) 229-1404 for more information.

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