Mobile Websites Only

Directing consumers on smartphones to non-mobile content can make for a long and frustrating journey - leaving your message and brand stranded along the proverbial information superhighway. When it comes to smartphone advertising, it's not the journey, it's the destination that matters most. Consumers using smartphones expect immediate gratification. Make the user-experience worth their while - make it mobile.

The five most common mistakes advertisers make with QR Code advertisements

 

 It's not just about the code 

It's not just about the code. QR Codes have received a bad reputation for disappointing users who have had a poor experience after scanning them. Yet, by directing the user to some form of content, the code has served its purpose. Only in the event that a code doesn't scan (mistake #2) should it be the focal point of concern. In most cases, I have found, that it is the content that should receive the majority of the scrutiny. Keeping that in mind, here are the five most common mistakes advertisers make with QR Codes.

The five most common mistakes advertisers make with QR Code advertisements are:

1. There is no testing before roll-out, otherwise, I would not be making the next four points. Always test your codes and mobile campaigns on as many different mobile devices as possible before you go live. For example, poorly created Designer QR Codes may scan on an iPhone, but not an Android or Blackberry.
2. There is no call-to-action, offer or incentive to scan the code. In almost all cases, there should be some from of instruction accompanying each code letting the user know what to expect.
3. Code will not scan - The code has been improperly designed, printed or applied. Understanding the constraints of QR Codes will help you avoid mistakes. Code size, density, color, contrast and substrate for printing all must be considered.
4. Content to which the code points is not mobile-friendly or easy to browse on a mobile device. Knowing people are going to use a smartphone to scan the code, why would you direct them to anything less than a mobile optimized experience? Make sure your layout and content are mobile-friendly.
5. Codes are placed in areas with no connectivity. Make sure your campaigns can be accessed in the actual areas you plan to advertise. Again, this goes back to testing #1.

A rebirth for QR Codes

There is a second wave of interest in QR Codes among big brands, especially in package design. Brands don't see bar codes going away anytime soon and they are benefiting on everything from Postal discounts to better user engagement by using them.
In closing, there's a lot more to QR Codes than meets the eye. Understanding how to use them to engage users correctly goes a long way in determining how useful your audience will find them to be.

See original blog post Jan 23, 2015 by Philip Warbasse 
http://www.print2d.com/dt/about_blog9.shtml

QR codes and the Real Estate Industry - A good mix?

IT ALL DEPENDS ON HOW YOU LOOK AT THEM

Recently, I was asked "why QR codes in the Real Estate Industry have not taken off?" There are a few reasons which vary from agent to agent and from consumer to consumer. On one side you have the agent's desired consumer response and on the other you have the home buyer's technical expectations - respectively.

DESIRED RESPONSES

When it comes to how Real Estate agents prefer to sell homes, most fall into one of two categories. Some think it is better to make as much information available to the home buyer up front, so they can better target truly interested consumers who are less likely to waste their time and resources. From these agents you'll see everything from 360 degree videos, online image galleries, even virtual walk-throughs. In this scenario, agents use Tech to distance themselves from the perspective home buyer in order to help qualify them first.
On the flip side, other agents wish to use a more personal approach from the start. These agents prefer to meet all potential home buyers in person, so they can demonstrate their industry knowledge and personal knowledge of the actual home, in order to help build a personal relationship.
Neither of these approaches is right or wrong - it comes down to what each agent is more comfortable with. Additionally, home buyers think the same way - some appreciate a personal touch, while others like a more "hands off" approach.

TECHNICAL EXPECTATIONS

On the Tech side, it comes down to execution and delivery. In my experience, most Real Estate agents use QR Codes wrong - generating codes which point to non-mobile experiences and tracking the code to determine the effectiveness of their strategy by measuring the scan rate instead of the actual user experience. Using this scenario, an agent will see that 100 people scanned their code the day before and wonder why nobody called. In short, they provide poor mobile engagement and focus on the wrong data. This is nothing new and as result, QR Codes on Real Estate signs and newspaper ads have become, in many ways, a parody of themselves.

GETTING IT RIGHT

There is light at the end of the tunnel. Agents whom I have worked with through my agency PRINT2D™ use QR Codes in the way they were intended (to serve as a convenient on-ramp to mobile content and nothing more). They use them consistently and have seen an improvement in home sales by ~15% to 20% over the course of a year. The advice I give them is to always pair QR Codes with a clear call-to-action, always consider connectivity issues and, above all, always direct mobile consumers to mobile content.

Original blog post found online at http://www.print2d.com/dt/about_blog8.shtml

 

25 Designer QR Codes Gauranteed to Scan and Resolve Correctly

Form Follows Function with designer Philip Warbasse's 5 stage process to validate Designer QR Codes. Here are 25 Designer QR Codes guaranteed to scan.

HBO's TRUE BLOOD - Designer QR Code rotated negative 135 degrees

Designed by Philip Warbasse / Warbasse Desgin

Bob and the Monster Movie Poster Designer QR Code, also known as a "digital one sheet"

Designed by Philip Warbasse / PRINT2D

 Spider Man 2 Movie Poster / POS Designer QR Code

Designed by Philip Warbasse / PRINT2D

 

Santa Monica Museum of Art Designer QR Code

Designed by Philip Warbasse / PRINT2D

 

Hollywood Special Effects Co. Designer QR Code Designer QR Code

Designed by Philip Warbasse / Warbasse Design

SiriusXM Designer QR Code

Designed by Philip Warbasse / PRINT2D

 TRON LEGACY Designer QR Code

Designed by Philip Warbasse / PRINT2D

 

Chipotle Boorito Designer QR Code

Designed by Philip Warbasse / PRINT2D 

 

Activate Water Designer QR Code

Designed by Philip Warbasse / PRINT2D 

 

Ed Asner and Friends Designer QR Code

Designed by Philip Warbasse / PRINT2D 

 

Barefooters Shoes Designer QR Code

Designed by Philip Warbasse / PRINT2D 

 

Art One Designer QR Code

Designed by Philip Warbasse / PRINT2D 

 

Delphi Academy Designer QR Code

Designed by Philip Warbasse / PRINT2D

 

Metro UK Newspaper Designer QR Code

Designed by Philip Warbasse / Warbasse Design

 

Floral Art Designer QR Code

Designed by Philip Warbasse / PRINT2D 

 

Wahoo's Fish Tacos Designer QR Code

Designed by Philip Warbasse / PRINT2D

 

Entertainer Paula McMath Designer QR Code

Designed by Philip Warbasse / PRINT2D 

 

Santa Monica Museum of Art Designer QR Code

Designed by Philip Warbasse / PRINT2D 

 

WAQA Mobile App Designer QR Code

Designed by Philip Warbasse / PRINT2D 

 

Earth Day 2011 Designer QR Code

Designed by Philip Warbasse / PRINT2D 

 

Landscape Concepts Designer QR Code

Designed by Philip Warbasse / PRINT2D

 

Blackberry Hills Bakery Designer QR Code

Designed by Philip Warbasse / PRINT2D 

 

Indie 103.1 Designer QR Code

Designed by Philip Warbasse / PRINT2D

 

Time Warner Cable Designer QR Code
Designed by Philip Warbasse / PRINT2D 

 

Rich DeMuro KTLA Tech Report Designer QR Code

Designed by Philip Warbasse / PRINT2D

Designer QR Codes on T-shirts Bring Legendary Musicians Back in Style

Designer QR Codes on T-shirts Bring Legendary Musicians Back in Style

BonoVox PR now offers Professional Profile Pages

Professional Profile Page for Philip Warbasse
A great way to maintain your professional profile all in one place. Includes representation -  BonoVox PR has my back!

High profile accounts help establish small agency.

Three ads that helped put PRINT2D in touch with thousands of new clients in 2013.