End the Summer Slump - Mobile Marketing Tips for Small Business

Summer Doesn't Have to be Your Slow Season

Summer is upon us and many small business owners assume there is not much they can do to generate sales when people are out-of-town, on vacation. The truth is there are plenty of consumers out there. The trick is to give them what they want, while giving yourself what you need.

It Starts with a Selfish Mindset

Successful business comes down to being able to give your customers what they want when they want it. So, when it comes to creating a successful marketing plan for the summer, the first question you should ask yourself is "what do I need for this marketing campaign to do for me?" In this particular instance, being selfish is not about holding something back, but rather, having a clear vision of what you need to do to increase your bottom line during slow periods. Below are working examples of à la carte options you can use in a mobile web page to achieve this.

• RESTAURANT - If you run a restaurant and your goal is to bring in a late night crowd - use a text engine relay (aka SMS) to extend happy hour pricing. For example, "show this text message to recieve happy hour prices until 11pm tonight only". Note: This works without knowing your customers phone number. Include social media and Map It! - so they know where to find you.
• BOUTIQUE - If you own a retail boutique and you want to reward loyal customers - use opt-in email or SMS to reach them with a digital coupon.
• DEALERSHIP - If you manage an auto dealership and your goal is to sell more cars - use streaming videos and image galleries along with Click-to-Call to help people get in touch with you.
• NON-PROFIT - If you run a non-profit agency and your goal is to increase awareness and donations - use mobile YouTube and PayPal tie-ins along with opt-in email to get people on board.
• DOCTOR / PRACTITIONER - If you run a busy doctor's office or clinic and your goal is to provide a nice experience for your waiting patients - use radio station tie-ins (scan code if not already on mobile device) to help them relax and social media to help them share the experience with their friends.
• SPECIAL EVENT - If you are promoting a special event or grand opening and you want to increase foot traffic - use social media, digital coupons and GeoLocation (scan code if not already on mobile device) to help them find you from their current location.
• HOTEL / RESORT - If you manage a resort or hotel and you want to achieve maximum capacity - use social media, mobile reservations and a mobile feedback form to gauge your visitors experience.
• PROFESSIONAL - If you are a working professional who wants to establish your image - use social media along with an introduction video on mobile YouTube to leave users with a good impression.

More Mobile Calls-to-Action

The above examples represent just a few of the ways you can use mobile features to generate more interest and income during the slow summer months. See the full line-up of PRINT2D mobile calls-to-action and let us know how we can help.

Summer Slump Sale in Action

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